A motion identity for a brand that brings diversity to the music scene
By Charlie Cohen and Lucas Westover
School:
ELISAVA
ELISAVA
Instructor:
Gerard Mallandrich
Gerard Mallandrich
Class:
Motion Graphics and Visual Communication
Motion Graphics and Visual Communication
Completed:
Fall 2023
Fall 2023
Motion Design
Identity
Identity
Project
The main objective of this project is to create different advertising and branding motion pieces for “COLORSxSTUDIOS." We were assigned to make an intro, outro, advertisement and lower-third.
The main objective of this project is to create different advertising and branding motion pieces for “COLORSxSTUDIOS." We were assigned to make an intro, outro, advertisement and lower-third.
Approach
Lucas and I wanted to take a motion approach that was interesting and dynamic, but still focused and emphasized on the musician. We used the idea of repetition throughout the identity to emulate the idea of diversity, which is emphasized by COLORSxSTUDIOS. In the advertisement I took a more creative approach since it was a standalone piece.
Lucas and I wanted to take a motion approach that was interesting and dynamic, but still focused and emphasized on the musician. We used the idea of repetition throughout the identity to emulate the idea of diversity, which is emphasized by COLORSxSTUDIOS. In the advertisement I took a more creative approach since it was a standalone piece.
More Work You Might Like...
