An expansive design system for Target's Christmas campaign
By Charlie Cohen
School:
Colorado State
University
Colorado State
University
Instructor:
Roberto Montoreanu
Roberto Montoreanu
Class:
Advanced Illustration
Advanced Illustration
Completed:
Spring 2024
Spring 2024
Illustration
Motion Design
Branding
Identity
Motion Design
Branding
Identity
Project
Create a Christmas campaign for Target. Stick to their current branding and expand on it.
Create a Christmas campaign for Target. Stick to their current branding and expand on it.
Approach
The first thing that came to mind when I thought of how Target and Christmas are related... is presents (obviously.) Starting from that point, I thought of using presents to represent a city, sort of showing how Target is like a city full of presents. From this idea I developed a expansive design system that is clean and streamlined, and appeals to Target's broad audience.
The first thing that came to mind when I thought of how Target and Christmas are related... is presents (obviously.) Starting from that point, I thought of using presents to represent a city, sort of showing how Target is like a city full of presents. From this idea I developed a expansive design system that is clean and streamlined, and appeals to Target's broad audience.
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