A CBD coffee brand that cures the jitters and provides sustainable packaging
By Charlie Cohen and Alejandra Giron
See the Case StudySchool:
ELISAVA
ELISAVA
Instructors:
Christina Taverner
Clara de Sousa
Silvia Escursell
Christina Taverner
Clara de Sousa
Silvia Escursell
Class:
Design for Packaging
Design for Packaging
Completed:
Fall 2023
Fall 2023
Branding
Advertising
Motion Design
Packaging
Advertising
Motion Design
Packaging
Project
Design the packaging for a sustainable and innovative coffee product.
Design the packaging for a sustainable and innovative coffee product.
Approach
Our concept for this project was a CBD Coffee drink that cured the jitters and increased focus. Our main user in this case was students who were on the go. The "Arise" brand appeals to that consumer and provides sustainable secondary and primary packaging, which include directions for recycling.
Our concept for this project was a CBD Coffee drink that cured the jitters and increased focus. Our main user in this case was students who were on the go. The "Arise" brand appeals to that consumer and provides sustainable secondary and primary packaging, which include directions for recycling.
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