A brand that brings together the works of Damien Hirst
By Charlie Cohen
School:
ELISAVA
ELISAVA
Instructor:
Mariana Eidler
Mariana Eidler
Class:
Typography and Graphic Design
Typography and Graphic Design
Completed:
Fall 2023
Fall 2023
Branding
Identity
Identity
Project
Create a brand for an assigned artist. In my case it was Damien Hirst.
Create a brand for an assigned artist. In my case it was Damien Hirst.
Approach
When developing this brand, I wanted to try and bring Damien Hirst's work together into one system. I started with concepts from many of his famous works like his pharmacy, his dead animals and his common use of dots. By using those ideas as the driving factor, I further expanded on the brand, and created something that describes his identity and feels modern.
When developing this brand, I wanted to try and bring Damien Hirst's work together into one system. I started with concepts from many of his famous works like his pharmacy, his dead animals and his common use of dots. By using those ideas as the driving factor, I further expanded on the brand, and created something that describes his identity and feels modern.
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